During December 2016, the Club de Innovación developed its 4^th technological mission. This time, attendants traveled to Boston, sharing experiences with representatives of MIT, IDEO, among other fifteen centers of the USA ecosystem.

The CEO Mission Boston 2016 was the 4^th technological mission leaded by Club de Innovación, the HUB that has over 12 years of experience in the Chilean ecosystem and more than 60 partners. This mission enabled 14 executives from companies such as Enaex, Corfo, Sodimac, PUCV, to delve on the concept of open innovation and its scalability among companies, contact the best international innovation ecosystems and open the doors to generate collaboration initiatives among different companies.

The mission included meetings with Puma, Continuum, Babson College, Cambridge Innovation Center (CIC), HubSpot, Imaginatik, Nexos Chile-USA, IDEO, NECEC, LUX Research, and 5 subsections of the Massachusetts Institute of Technology (MIT), such as MIT Chile Club, where Renzo Pruzzo, general manager of the Club de Innovación commented that “international innovation centers are already collaborating with national companies” pointing out that “they see Chile as a platform to access Latam”.

“We are connecting companies –of every size-, and universities. Thanks to our travels to Japan and Boston during 2016, 18 collaboration projects have been discussed -11 and 7 respectively-, which, if implemented, could have a real impact within organizations” added Pruzzo.

During the mission, Kipp Bodnar, CMO of HubSpot and Carolina Samsing, director for the Brand in Latin America, analyzed their inbound marketing methodology, explaining that data becomes a strategic part of marketing, presenting a side where Big Data may be a measurable contribution for the business, with clear results, regardless their scale. Meanwhile, during the visit to IDEO, the pioneers of the use of the Design Thinking methodology were represented by Francisca Barros, design chief, who presented success cases –such as the first mouse for Apple- stating that “one of the most important values in IDEO is to make other people successful”.

Pruzzo claimed that the focus in every visit was set in achieving that “Chile and Boston keep on connecting, collaborating and co-creating”.

“In the Boston ecosystem there is a disposition to implement open innovation, in which the academy works with the industry and generate innovation together”.

MIT Chile Club and Nexos Chile-USA, are groups of Chilean students and scientists in the United States who do a great job as the “seek to work with national companies and linked them to R+D in scientific and technological issues. Something that is not commonly developed nowadays.”

The mission included two lectures with the international experts Gregory Payne and Jay Rao. The latter said that “the challenge today is not to develop startups, but to achieve their scalability”. “We must focus in the organic growth of the business and in innovation”, he concluded.

The following mission of the Club will be in France during the second semester of 2017.

To get more information on the technological missions of the Club de Innovación or their activities, access www.ceomission.cl  or www.clubdeinnovacion.cl.