Avaya announced the appointment of Natalia Sanchon as new Senior Marketing Manager for the Latin America and the Caribbean, which includes five regions: Andina, Brazil, Central America and the Caribbean, the Southern Cone and Mexico.

Sanchon will be responsible for the strategic direction and implementation of Avaya’s marketing program, advertising campaigns for final customers and prospects, business partners programs and generation of demand, working together with the channel and the business leaders of the company.

Prior to having this role, Natalia was Global Director of the Avaya Creative Services Group, Leader of the Americas Marketing Experience and Leader of Marketing Programs for the Americas region Channel, among others. Before that, she worked in Data Mining for IBM Argentina.

Sanchon has a Marketing degree from the University of the Centro de Altos Estudios en Ciencias Exactas, and is a University Analyst in Economics and Business, graduated from the National University of General San Martín.