With over one thousand projects launched in 14 countries, Mexico has one of the most important innovation agencies in the world, and definitely the most relevant in Latin America. The agency is RedBox, and it will offer one million Mexican pesos (USD 54,000) to the most innovative company.

Fifteen years ago, Carlos Álvarez and Rodolfo Ramírez founded RedBox. Back then, it was the only agency specialized in innovation, with a registered and well-known model. The model has four phases and its strategy has enabled the launching of over one thousand successful projects, not only in Mexico, but also in 14 other countries.

This year, during its 15 year anniversary, RedBox made a call to find the most innovative company in the country and award it with one million Mexican pesos.

Rodolfo Ramírez, director of the company, said that now more than ever, companies must promote innovation to transform their reality and plan growth in terms of sales and services that make them more successful. Generally, company believe that innovation is only about having a good idea or improving a product, but there is also incremental innovation, which is about transforming a creating new concepts.

RedBox has become one of the best secrets of companies, as the innovative concepts that people enjoy and prefer, have generally been created within this Mexican company, said Ramirez.