Mariano Bearzi has been promoted to Country Manager from Heineken for the Southern Cone and will be responsible for the development of strategies and operations of the brand in Argentina, Uruguay, Paraguay and Bolivia.

The executive, with over 13 years of experience in the company, will be in charge of strengthening the Heineken business in the Southern Cone, particularly in those countries were the beer market has been going through an expansion period during the last months.

Prior to this designation, Bearzi was Country Manager of Heineken in Argentina from 2009 to 2013.

Bearzi, aged 41 years old, has an academic education in Business Administration from the University of La Plata (1996), Marketing postgraduate studies from the Argentinian Business University (UADE-1997) and a Master’s degree on Executive Business Management from the Industrial Organization School of Spain and the Argentinian Catholic University (UCA-2001).