Isobar Brasil announced its new CEO, Léo Xavier. The executive is a former Founding Partner and CEO of Pontomobi and has been appointed to replace André Chueri, who has been promoted to Chief Revenue Officer of Dentsu Aegis Network Brasil (DAN).

Pontomobi Linked by Isobar, a mobility solutions company, and Isobar Brasil, a digital publicity agency, form the DAN group, and are the market leaders in their segments.

“I am honoured to be leading the top digital agency of Brazil. The innovation and avant-garde spirit that characterize Isobar are in tune with my own experience” said Xavier.

An entrepreneur and digital native, Xavier will be responsible for delving into the global alignment with the Isobar network and DAN group and for integrating the new executive leaderships of the agency.

 “Léo Xavier was a natural choice due to the high synergy with the disruptive DNA of Isobar, as well as for his broad experience and talent in leading businesses within highly challenging environments” said Abel Reis, CEO of Dentsu Aegis Network Brasil and of Isobar for Latin American.