As the economies around the world flatten, the United States economy is currently relatively strong and able to power ahead.

This makes it an attractive market for staffing companies and talent worldwide.

However, staffing companies still need to proceed with caution as they consider entering the US market.

Staffing is highly regulated in the United States and you need to be able to plan and anticipate HR, tax, and legal issues before they become problems.

What if you could “get your feet wet” in the United States market without having to worry about such complexities?

In this post, we’ll explain why talent marketplaces can be a great way to recruit in the US, why staffing companies may want to consider this strategy and provide our top 3 benefits you can get from implementing this strategy when entering a new market.

What Are Talent Marketplaces And Why Do They Matter?

Talent marketplaces allow employers to post their open roles and tap into a network of recruiters and staffing agencies.

The fee structure varies by marketplace, but typically it is split between the recruiter that “places” a candidate and the platform.

For the staffing firms and recruiters that participate in the marketplace, is all about having access to clients they might not have been able or willing to work with before, mainly due to legal and administrative complexities.

If you are open to exploring alternative solutions that can provide you with better and faster access to talent, look into talent marketplaces.

Benefits Of Adopting A Talent Marketplace To Recruit In A New Market

• Get to Know Your Target Market With Minimum Investment

Recruiting in the U.S. has changed over the past few years, and new trends are emerging as far as finding, acquiring, and retaining talent is concerned.

A talent marketplace can help you learn how to recruit within the U.S. before deciding to open up shop in the U.S.

Knowing how to enter your desired market will help you get your proverbial feet wet before diving right into the process.

All you need to do is invest your time — and by doing so, your payoff could be tenfold.

• Opportunities To Make Split Placements

Split placements refer to two aspects of the marketplace: while one side works to bring the talent, the other brings the order and whatever profit it makes. The goal is that the two sides engage in a recruiting partnership to locate a suitable candidate for the client.

These split placements typically occur when one recruiter obtains a client with an open job order, and the other recruiter finds a top-talent candidate to fill the role.

If one party has excess talent, or the other party has excess job requisitions, the two can come together to double their efforts. That being said, split placements can effectively increase business while adding stability and normalization to recruitment-related revenues.

Plus, It also allows for greater flexibility to changing market conditions and demands — a helpful advantage when entering a new market.

• Connect With Fellow Recruiters To Help Each Other Grow And Scale

The Talent Acquisition Marketplace is a place to grow and learn with recruiters of all levels. You can get the support you need from hundreds on this platform, making more placements than ever before.

If you have a difficult role, a limited candidate pool, and a deadline to meet, the marketplace can help you in connecting with other fellow recruiters and work together to source and deliver talent.

If you rely on recruiting partners who already know the country you want to enter, you will be noticed much more quickly. You will be able to adapt not only your approach but also your pitch, leading to a much more favorable response.

Connecting Talent With Open Jobs

Whether you are a staffing firm that has the talent to share or a staffing firm that has jobs that need to be filled, a Talent Marketplace platform can help.

At myBasePay, we created our Talent Marketplace platform to bring talent and jobs together and to offer opportunities for member staffing firms to collaborate and create win-win opportunities in today’s challenging hiring landscape.

All you have to do is list your open jobs in the Marketplace and wait for the top talent to be matched to the requirements.

You can also create profiles for your talent in the Marketplace and sit back and let them be matched to open jobs…it’s a WIN-WIN no matter which side of the hiring equation you are on.

Ultimately, it is a cost-effective way to get your foot in the door into the U.S. recruiting market. It requires minimal financial investment, and you will be able to make placements and learn about what it takes to succeed.

Additionally, what you could gain from this could really set you up to be able to truly come into the US and start pursuing additional business.

Cesar Jimenez, myBasePay CEO

Cesar Jimenez is an entrepreneur, investor, and military veteran with over 25 years of staffing industry expertise successfully leading technology staffing organizations. His expertise in the IT industry allows him to use his experience as a thought leader for talent acquisition, staffing, IT, and recruitment technologies with a passion for contingent workforce solutions.

Cesar has held various leadership roles for both a global staffing organization and technology solutions companies. This expertise has enabled him to develop alternative workforce models that provide the agility for organizations to be competitive in today’s marketplace