Colombia was no. 65 among the 127 economies surveyed by the Global Innovation Index. The countries that reached the top positions in the ranking were Switzerland, Sweden, Holland, the United States and the United Kingdom. In Latin America, the country is no. 5^th in terms of innovation, following Chile, Costa Rica, Mexico, and Panama. Colombia’s score went from 34.2 in 2016 to 34.8 in 2017.

Due to these figures, the country will be hosting once again the Fisheye Studio, one of the biggest innovation events for businessmen and managers. The great added value of this event is that participants may learn and apply Design Thinking methodology to their business, a technique that is being implemented by the largest companies in the world.

The event will take place on September 28-29 in the hotel Cité in Bogota, and will have Raj Bhargava, professor of entrepreneurship and Design Thinking of Stanford University as a special guest.

This year, “every attendant will have the opportunity of working on a particular problem of their business. They will be taught how to handle and learn from failure, as it is a human approach to create solutions. This space will help them understand the problems of users and their needs; they will quickly comprehend their clients’ emotions, having a unique and competitive advantage in the market” said Raj Bhargava.

Innovation will be the main topic, the methodology will be based on “design focused from the human being”, looking for empathy as the first stage of the process. For that reason, Isabel Espinosa, business administrator and founder of Fisheye, thinks that this event will enable attendants to bring a relevant business problem and work of the possible solutions using this method, with the goal of improving their competitiveness in a changing and increasingly technological market.

During the event, 5 key phases of the method will be experienced and applied.

1. Empathize: delving into the user’s business, their uses and problems, in order to better understand the current situation and design a better solution.
2. Defining: establishing the situation that must be solved (design space), defining the problem to solve in a real context.
3. Ideating: generating ideas, using brainstorming to find different points of view to develop a solution.
4. Prototyping: this is a key step in design thinking as, following the “trial and error” principle”, attendants will be adjusting solutions step by step in a competitive business environment.
5. Testing: the prototype will be used with the attendant to learn their opinion and align the solution to improve the customer’s experience.

If you are interested, you may find more information at: www.ticketcode.co

Raj Bhargava is a professor on entrepreneurship and Design Thinking at Stanford University. He has a MBA, MS and BS in Engineering. CEO of TRADE Inc. he is also a consultant in several startups. He has worked as a senior vice president in companies linked to Satmetrix (cloud services), and as a VP of Products Development at Oracle, among other software and technology companies of Silicon Valley.

Isabel Espinosa is a Business Administrator of the Los Andes University, MBA of the University of Miami, she has working experience in marketing at Mattel and Coca Cola Colombia, has been an innovation consultant for over ten years and founder of  FISHEYE, Innovación Esférica in Colombia.

Source: Portafolio