According to the sociologist Juan Carlos Alcaide, grandparents will become great consumers. By 2060, one out of three inhabitants will be part of the elder population.

“Due to pure statistics, older people will become the largest consumers”, says Juan Carlos Alcaide. And he adds that we are surrounded by oldennials, a sort of Peter Pan Generation that will not want to become older and will seek happiness no matter what the costs are.

What is the data on which he bases his statements? The European Commission’s initiative called Smart Silver Economy, claims that by 2060 one out of three Europeans will be older than 65 years old.

“We are heading towards a society with a nearly centenarian society that will be taken care of by septuagenarians, who will also be taken care of by the children of current migrants and by technologies”, says Alcaide.

Why will elderly people become the fuel of consumption? In Spain there will be nearly 20 million elderly people and, somehow, this reality will connect with the jobs of the future.

The greatest opportunities seem to be linked with the sectors of healthy food, tourism for elderly people, residencies for specialized cares, domestic robotics, care givers to mitigate loneliness, adapted products, anti-age products and services, autonomous vehicles, and a number of opportunities that the growing silver economy brings along.

Will this trend also occur in Latin America?