In order to build a solid online personal brand, being in the social networks is not enough: the interaction mode is a key element

We all have a personal brand, regardless whether we have worked on developing or not.

Jeff Bezos, Amazon’s General Manager, states that the personal brand is what people comment on when you leave the room. Reality is that, as technology grows, the personal brand built in private and work life broadens.

As with every other brand, it is important to be clear on which attributes are meant to be highlighted. The difference with personal brand is that the media means seem to be reachable for everyone. It is a matter of time investment.

For those who are sceptical, a good point may be the fact that when an executive loses his job and has not properly developed his personal brand in the network, his possibilities of reinsertion are notoriously diminished. Building a personal inline brand is time invested on his employability, the same way time invested on education, languages or developing emotional intelligence are.

Undoubtedly, LinkedIn is the channel by excellence. Used strategically it may be functional to connect with people, companies and groups each professional has as a target.

Twitter and Facebook seem to be a usual complement for personal branding strategy. It is important to understand that 140 character opinions or personal characteristic published in Facebook may either positively or negatively complement a LinkedIn professional profile.

Networks are devised to share. In this sense, cooperation is fundamental and content is determinant.

It is important to take into account what is shared and the impact it has on our personal brand.