An article published by the Argentinian newspaper, El Cronista, analyses how a number of startups are starting to focus on addressing the phenomenon of aging population. As a matter of fact, these entrepreneurs consider that the elderly adults of the 2050 will become one of the main market niches of the future.

One of the sectors where startups are making advances is biomedicine, which includes prevention, customized medicine, and chronical diseases. Other sectors being developed are linked to elderly people’s daily lives at home, and nutrition.

You can read the full article in Spanish by clicking here.