Brother, the school of creatives, opened its doors in the city of Guatemala. This new seat will be directed by Federico Ahunchain.

Ahunchain is a founding partner and general creative director of Don’t Stop Me Now, which locally represents J. Walther Thompson and is responsible for the communications of Banco G&T Continental, Pollo Campero, Café Barista, Adrenaline Rush and Mountain Dew, among others. He graduated from Brother Montevideo and has worked for networks such as Euro RSCG, Lowe, DDB and BBDO in Uruguay, Argentina and Central America.

Brother Guatemala, or “La Casa del Búfalo”, will offer the most innovative and successful programs of the network, such as the Integral Course on Creativity, Brother of the Future, and Sister. It will also provide short courses, such as Craft, Social Creative, Brother Summer School, Brother Spring Break, Brother Design Thinking, Digital Craft, Marketing Digital, Storytelling, Lettering, and several others.

“Brother’s arrival to Guatemala is good news for students, but it is still better news for agencies, advertisers and the Central American region”, said Ahunchain. The creative explained that the goal is to create a pool of top level teachers so that young people in the region may access the experience they are currently looking for in other continents. “Brother Guatemala will locally democratize this advantage that the school has proven to provide to every student in the different markets of the world where it has presence”, he claimed.

In addition, Marco Suarez, General Director of Brother, said “our idea is to develop a creation centre for Central America and the Caribbean, seizing the good moment that local advertisement is going through and the creativity of Guatemalans”.