Randstad names global chief marketing officer

30, October

Randstad Holding appointed Joanna Irwin as global chief marketing officer, effective Oct. 1. Based in ...

Randstad Holding appointed Joanna Irwin as global chief marketing officer, effective Oct. 1. Based in Randstad’s North American headquarters in Atlanta, she is responsible for Randstad’s global marketing strategy.

Irwin replaces Mariella de Koning, who is based in Randstad’s global headquarters in Amsterdam, the Netherlands, and is currently transitioning out of the organization.

Irwin oversees Randstad’s marketing efforts in the 39 countries in which it operates. She also leads the global marketing strategy and its rollout worldwide.

Irwin most recently served as chief marketing officer, North America, for Invesco, a global investment management firm with more than $900 billion in assets under management in 20 countries. At Invesco, she led a team of 180 marketing professionals and oversaw the North American marketing efforts.

Prior to Invesco, Irwin was VP at Merrill Lynch, where she served in marketing, e-commerce and product leadership roles. Prior to Merrill Lynch, Joanna worked for an international digital agency where she led large-scale website development projects and software implementations for multinational clients.